A Guide To Link Building
Have you ever visited sites like HotorNot.com where you were given the
opportunity to “rate” people based on their photos?
Each time you voted, the image would be given “weight” within the system and would therefore appear more frequently whenever new visitors browsed through the image gallery.
Back-links work in a similar way, with each back-link directing people to your website being equivalent to a “vote”.
The more back-links you have, the easier it is to secure a high position within the search engines and influence search results so that your website is considered relevant and appears more frequently.
It’s no wonder that so many people have turned their attention to building hundreds of permanent back-links.
Organic FREE search engine traffic consists of some of the most targeted, relevant visitors you’d ever get, and if you are able to secure your position within the top search results for highly targeted keywords, you could eliminate any need to pay a fortune in pay per click marketing.
Plus, the traffic you do receive will be exceptionally targeted, and far more interested in the products or services you are offering.
So, since back-links play such an important role in your ability to generate traffic and effectively launch your website so that you are able to maximize exposure and build brand awareness, your question should be:
“How the heck do I begin to build back-links?”
Here are some of the top methods for building back-links:
STRATEGY #1: BLOG COMMENTING
Search engines love blogs, and back-links posted on authority blog spaces will give you instant search engine “juice”, with very little work involved. When it comes to generating back-links with blogs, you need to:
· Find blogs that provide a ‘do follow’ (the only kind of blogs where a link back to your site will count as a “vote”.)
· You explore and read the blog and then you make an insightful, useful or relevant comment to the post that is likely to be approved by the blog’s administrator.
· Include your back-link with relevant anchor text on the comment.
· Rinse & Repeat
You can include your back-link within the website URL attached to your post as well as within your actual comment box (if permitted). When creating your back-link, make sure that you use anchor text to describe the website where you are directing people to.
To do this, you need to include a bit of HTML code to create your back-linkn with anchor text:
You want to make sure that you include relevant keywords within your actual anchor text so that you can rank for specific keywords.
When searching for blogs to post your comments on (and build your backlink campaign), you should always focus on relevant blogs that carry the same or similar theme as your own website.
STRATEGY #2: DIRECTORY BACK-LINKS
Directory submissions are probably the most popular method of generating back-links in a short amount of time, however there is one thing to keep in mind when using directories to create your back-link campaign.
You want the search engines to see a natural pattern of increased backlinks to your website rather than an instant flood of irrelevant links pointing to your website.
Make sure you choose relevant categories to place your website listing in, using targeted keywords in both your listing title and description.
Posting your website to directories can be a time consuming, tedious process, so to save time you could consider using a software program that will submit your website into the major directories while allowing you to customize the description, titles, keywords and anchor text used within your listings.
My favourite product on the marketplace right now is SubmitEaze available at submiteaze.com
If you choose to manually submit your websites into online directories, consider purchasing a copy of Roboform to speed up the process. (There is a free version that will work on a trial basis).
Have you ever visited sites like HotorNot.com where you were given the
opportunity to “rate” people based on their photos?
Each time you voted, the image would be given “weight” within the system and would therefore appear more frequently whenever new visitors browsed through the image gallery.
Back-links work in a similar way, with each back-link directing people to your website being equivalent to a “vote”.
The more back-links you have, the easier it is to secure a high position within the search engines and influence search results so that your website is considered relevant and appears more frequently.
It’s no wonder that so many people have turned their attention to building hundreds of permanent back-links.
Organic FREE search engine traffic consists of some of the most targeted, relevant visitors you’d ever get, and if you are able to secure your position within the top search results for highly targeted keywords, you could eliminate any need to pay a fortune in pay per click marketing.
Plus, the traffic you do receive will be exceptionally targeted, and far more interested in the products or services you are offering.
So, since back-links play such an important role in your ability to generate traffic and effectively launch your website so that you are able to maximize exposure and build brand awareness, your question should be:
“How the heck do I begin to build back-links?”
Here are some of the top methods for building back-links:
STRATEGY #1: BLOG COMMENTING
Search engines love blogs, and back-links posted on authority blog spaces will give you instant search engine “juice”, with very little work involved. When it comes to generating back-links with blogs, you need to:
· Find blogs that provide a ‘do follow’ (the only kind of blogs where a link back to your site will count as a “vote”.)
· You explore and read the blog and then you make an insightful, useful or relevant comment to the post that is likely to be approved by the blog’s administrator.
· Include your back-link with relevant anchor text on the comment.
· Rinse & Repeat
You can include your back-link within the website URL attached to your post as well as within your actual comment box (if permitted). When creating your back-link, make sure that you use anchor text to describe the website where you are directing people to.
To do this, you need to include a bit of HTML code to create your back-linkn with anchor text:
You want to make sure that you include relevant keywords within your actual anchor text so that you can rank for specific keywords.
When searching for blogs to post your comments on (and build your backlink campaign), you should always focus on relevant blogs that carry the same or similar theme as your own website.
STRATEGY #2: DIRECTORY BACK-LINKS
Directory submissions are probably the most popular method of generating back-links in a short amount of time, however there is one thing to keep in mind when using directories to create your back-link campaign.
You want the search engines to see a natural pattern of increased backlinks to your website rather than an instant flood of irrelevant links pointing to your website.
Make sure you choose relevant categories to place your website listing in, using targeted keywords in both your listing title and description.
Posting your website to directories can be a time consuming, tedious process, so to save time you could consider using a software program that will submit your website into the major directories while allowing you to customize the description, titles, keywords and anchor text used within your listings.
My favourite product on the marketplace right now is SubmitEaze available at submiteaze.com
If you choose to manually submit your websites into online directories, consider purchasing a copy of Roboform to speed up the process. (There is a free version that will work on a trial basis).
STRATEGY #3: SOCIAL BOOKMARKING
Here are the top social bookmarking websites and communities:
www.slashdot.org (PR9)
http://www.digg.com (PR8)
http://www.www.furl.net (PR7)
http://www.backflip.com (PR7)
http://www.hugg.com (PR7)
http://www.mixx.com (PR7)
http://ma.gnolia.com (PR7)
http://www.connotea.org (PR7)
http://mystuff.ask.com (PR7)
http://www.reddit.com (PR7)
http://www.dzone.com (PR7)
http://www.folkd.com (PR7)
http://multiply.com (PR7)
http://www.searchles.com (PR6)
http://de.lirio.us (PR6)
http://www.bloghop.com (PR6)
http://www.plime.com (PR6)
http://www.bibsonomy.org (PR6)
Social Bookmarking communities and networks allow for people to create quality back-links quickly and easily from authority websites that hold a high page rank (and traffic!)
Social Bookmarking websites are basically sites that categorize and store bookmark (links which direct viewers to a specific website). These sites attract millions of visitors that are looking for information.
What you want to do first is create an organized system to your social bookmarking campaigns. You do this by creating a “Bookmarks” folder within your Firefox toolbar.
Then, you will create a folder for every day of the week, so that you can easily submit your back-links to the top bookmarking websites regularly, without posting to the same site twice in any given day. (This is VERY important!).
You can create your bookmark folders from within your Firefox browser by clicking on “Bookmarks” and then selecting “Organize Bookmarks” >> “Create New Folder”.
To begin, you will add 5-10 bookmark sites into each of your bookmarks and then each day, load up these websites and submit your website as a new bookmark.
You will have to create an account on each bookmarking community site first, which should include your full name, website URL and brief description of your site (using keywords!)
You will also want to make sure that you are signed into each account whenever you add a new bookmark (Firefox will give you the option to remember your login information so that it automatically signs you in).
Each day, when you are ready to submit your bookmarks, you simply click on the BOOKMARK folder in your Firefox browser and choose to “Open All Tabs”. This will automatically load up all of the daily bookmark sites in your browser windows, so you can quickly submit your site into each.
Once you have your bookmark folders created, you will begin to add in a series of bookmark sites and communities to each folder by clicking on “Add new Bookmark” from your Firefox Bookmark control panel:
Social Bookmarking websites are basically sites that categorize and store bookmark (links which direct viewers to a specific website). These sites attract millions of visitors that are looking for information.
What you want to do first is create an organized system to your social bookmarking campaigns. You do this by creating a “Bookmarks” folder within your Firefox toolbar.
Then, you will create a folder for every day of the week, so that you can easily submit your back-links to the top bookmarking websites regularly, without posting to the same site twice in any given day. (This is VERY important!).
You can create your bookmark folders from within your Firefox browser by clicking on “Bookmarks” and then selecting “Organize Bookmarks” >> “Create New Folder”.
To begin, you will add 5-10 bookmark sites into each of your bookmarks and then each day, load up these websites and submit your website as a new bookmark.
You will have to create an account on each bookmarking community site first, which should include your full name, website URL and brief description of your site (using keywords!)
You will also want to make sure that you are signed into each account whenever you add a new bookmark (Firefox will give you the option to remember your login information so that it automatically signs you in).
Each day, when you are ready to submit your bookmarks, you simply click on the BOOKMARK folder in your Firefox browser and choose to “Open All Tabs”. This will automatically load up all of the daily bookmark sites in your browser windows, so you can quickly submit your site into each.
Once you have your bookmark folders created, you will begin to add in a series of bookmark sites and communities to each folder by clicking on “Add new Bookmark” from your Firefox Bookmark control panel:
Or you can grab a copy of Bookmarking Demon to automate the process of submitting your website into the leading bookmark communities.
With Bookmarking Demon, You have the ability to register different login name when you create your accounts and register at each of the bookmarking sites and communities quickly!
STRATEGY #4: ARTICLE MARKETING BACK-LINKS
Article marketing is an exceptional technique at generating a flood of high quality back links to your website quickly and easily. All you really need to get started create 10-15 articles that combine your keywords within the titles of each article as well as the actual content.
Each article should be about 300-400 words in length and whenever
possible, try to focus on submitting original, high quality material.
You begin by submitting your articles into the major directories, beginning with www.EzineArticles.com and then a day later, submitting the same articles into a number of other directories. Each article is “tagged” with your back-link by creating an author’s resource box that is attached to your article submissions.
Author resource boxes are often the only place where a back-link is permitted, so you need to ensure that your actual article content is compelling and focused on retaining your readers attention long enough to direct them to your resource box featured at the end of the article.
Furthermore, since article directories allow for other webmasters to reprint your articles (retaining your author’s resource box), you can easily generate additional traffic from every website that features your content. It’s truly an amazing system for generating prime traffic while building an unlimited number of quality back-links from people who reprint and feature your article content.
To speed up the process of submitting articles into popular directories as well as being able to “spin” articles into new ones, I highly recommend downloading a copy of the Mass Article Control software program, this software will dramatically increase the number of articles that point to your website, while eliminating the time consuming process typically associated with article marketing.
With Bookmarking Demon, You have the ability to register different login name when you create your accounts and register at each of the bookmarking sites and communities quickly!
STRATEGY #4: ARTICLE MARKETING BACK-LINKS
Article marketing is an exceptional technique at generating a flood of high quality back links to your website quickly and easily. All you really need to get started create 10-15 articles that combine your keywords within the titles of each article as well as the actual content.
Each article should be about 300-400 words in length and whenever
possible, try to focus on submitting original, high quality material.
You begin by submitting your articles into the major directories, beginning with www.EzineArticles.com and then a day later, submitting the same articles into a number of other directories. Each article is “tagged” with your back-link by creating an author’s resource box that is attached to your article submissions.
Author resource boxes are often the only place where a back-link is permitted, so you need to ensure that your actual article content is compelling and focused on retaining your readers attention long enough to direct them to your resource box featured at the end of the article.
Furthermore, since article directories allow for other webmasters to reprint your articles (retaining your author’s resource box), you can easily generate additional traffic from every website that features your content. It’s truly an amazing system for generating prime traffic while building an unlimited number of quality back-links from people who reprint and feature your article content.
To speed up the process of submitting articles into popular directories as well as being able to “spin” articles into new ones, I highly recommend downloading a copy of the Mass Article Control software program, this software will dramatically increase the number of articles that point to your website, while eliminating the time consuming process typically associated with article marketing.
